BeachEra AU

Embrace the Coastal Lifestyle

Step into the spirit of summer with BeachEra AU — a coastal-inspired fashion brand offering light beachwear and vibrant accessories that capture Australia's seaside lifestyle.

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Summer Collections

Dive into our vibrant range of beach-inspired fashion

Summer Breeze Collection

Summer Breeze

Light & Airy Essentials

Our Summer Breeze collection features lightweight fabrics that move with the coastal winds. Each piece is designed to provide maximum comfort while maintaining that effortless beach style. The collection includes flowing dresses, breathable linen shirts, and loose-fitting pants that transition seamlessly from beach to boardwalk. Every garment is crafted from sustainable materials, ensuring your summer style doesn't cost the earth.

From $59.95 AUD
Coastal Sunset Collection

Coastal Sunset

Vibrant Beach Essentials

Inspired by the breathtaking sunset hues that paint Australia's coastlines, our Coastal Sunset collection brings vibrant oranges, pinks, and purples to your beach wardrobe. This collection features statement swimwear, colorful cover-ups, and eye-catching accessories that capture the magic of twilight by the sea. Each piece is designed to make you stand out while ensuring ultimate comfort for long days spent soaking up the sun.

From $45.95 AUD
Oceanic Blue Collection

Oceanic Blue

Marine-Inspired Fashion

Dive deep into our Oceanic Blue collection, where the varying shades of Australia's crystal waters inspire every design. From navy to aquamarine, these pieces celebrate the sea with marine-inspired patterns and textures. The collection includes premium swimwear, casual beachwear, and sophisticated evening options for seaside dining. Each garment incorporates sustainable materials and production methods, honoring the very oceans that inspire them.

From $49.95 AUD

Our Commitment to Sustainability

Protecting the coasts that inspire us

Ocean-Friendly Materials

At BeachEra AU, we believe in protecting the very environments that inspire our collections. Our commitment to sustainability starts with our materials - we prioritize recycled fabrics, organic cotton, and innovative textiles made from ocean plastic. Each year, we recover thousands of kilograms of plastic waste from Australian beaches, transforming them into stylish, durable beachwear that tells a story of renewal. Our production processes minimize water usage and eliminate harmful chemicals, ensuring we leave as small a footprint as possible on our precious coastal ecosystems.

Ethical Production

We believe beautiful clothes shouldn't come at the cost of human dignity. That's why we maintain close relationships with our manufacturing partners, ensuring fair wages and safe working conditions throughout our supply chain. Most of our items are produced locally in Australia, supporting local communities and reducing transportation emissions. For our international production, we partner only with facilities that meet or exceed our strict ethical standards and undergo regular independent audits.

BeachEra AU sustainability initiatives

Coastal Conservation

Our connection to Australia's coastlines runs deeper than inspiration for our designs. Through our Coastal Conservation Initiative, we dedicate 5% of all profits to marine conservation efforts along the Australian coast. We organize regular beach clean-ups in partnership with local environmental organizations, and our team members receive paid volunteer days to participate in conservation activities. When you purchase from BeachEra AU, you're not just buying beachwear; you're investing in the future of the beautiful beaches that bring us all so much joy.

Learn More Join Our Beach Clean-ups

Beach Fashion Insights

Discover the latest trends and tips for coastal style

Sustainable Beach Fashion Trends

Sustainable Beach Fashion Trends

How eco-conscious design is reshaping coastal style

The Australian beach fashion scene is witnessing a significant shift toward sustainability, with recycled fabrics and eco-conscious design processes becoming mainstream rather than niche. Today's beachgoers are increasingly concerned about the environmental impact of their clothing choices, seeking pieces that align with their values while still delivering on style and functionality. From swimwear made of recovered ocean plastics to organic cotton cover-ups, these sustainable innovations are proving that looking good and doing good can go hand in hand.

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Versatile Beach-to-Bar Styles

Beach-to-Bar Style Solutions

Transitional pieces for the full coastal experience

As Australia's beach culture continues to evolve, the line between beachwear and casual evening attire grows increasingly blurred. Modern coastal fashion emphasizes versatility, with pieces designed to transition seamlessly from a day on the sand to sunset cocktails at a beachside bar. The key to mastering this transition lies in layering, accessories, and selecting multipurpose garments. Breezy cover-ups that double as dresses, sophisticated swim tops that pair with evening skirts, and quick-dry fabrics that look polished all day are becoming essential components of the savvy beach lover's wardrobe.

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UV Protection in Beach Fashion

Sun-Smart Beach Fashion

Stylish solutions for UV protection

With Australia having one of the highest rates of skin cancer globally, sun protection has become an integral consideration in beach fashion design. Today's most innovative beachwear incorporates UPF (Ultraviolet Protection Factor) fabrics that block harmful rays while maintaining style and comfort. From elegant long-sleeved rash guards to fashionable wide-brimmed hats and UV-blocking wraps, sun-smart options have evolved far beyond purely functional designs. The latest collections prove that protecting your skin doesn't mean compromising on style, with UPF fabrics available in vibrant prints and fashionable cuts.

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Innovation in Beach Fashion

How we're pushing the boundaries of coastal style

BeachEra AU innovative textile technology

Advanced Textile Technology

At BeachEra AU, we're constantly exploring the frontiers of textile innovation to enhance your beach experience. Our research team works with leading Australian textile engineers to develop fabrics that respond to the unique challenges of coastal environments. Our proprietary QuickDry™ technology ensures you're never uncomfortable in damp swimwear, while our SandShed™ weave prevents sand from clinging to your favorite beach pieces. We've also pioneered a range of fabrics with integrated zinc oxide particles that provide additional UV protection without harsh chemicals, keeping you safer in the Australian sun.

Adaptive Beach Fashion

We believe beach fashion should be accessible to everyone, which is why we've launched our Adaptive Collection – beachwear designed specifically to address the needs of people with mobility challenges or sensory sensitivities. Features include magnetic closures instead of difficult buttons or hooks, seamless construction to prevent chafing, and thoughtfully placed openings for medical devices. This groundbreaking line was developed in consultation with disability advocates and represents our commitment to making the joy of beach fashion truly inclusive.

Explore Our Innovations

Beach Fashion Resources

Discover more about sustainable beach fashion and coastal style from these trusted sources

Australian Fashion Council

Learn about the latest sustainability initiatives in Australian fashion

Visit Website

Ocean Conservancy

Discover how fashion brands are working to protect our oceans

Visit Website

Sustainable Fashion Glossary

Understanding the terminology of eco-conscious beach fashion

Visit Website

Beach Fashion Events

Join us for upcoming launches and beach cleanups

Summer Collection Launch Party

Summer Collection Launch

December 5, 2025 • Bondi Pavilion

Join us for the official unveiling of our Summer 2025/26 Collection at the iconic Bondi Pavilion. This exclusive event will feature a runway show showcasing our latest designs against the backdrop of Bondi Beach at sunset. Attendees will enjoy complimentary refreshments, live music by local artists, and be among the first to shop the new collection with special event-only discounts. Limited VIP packages include front-row seating, a BeachEra AU gift bag, and access to our post-show designer meet-and-greet.

Beach Cleanup Initiative

Coastal Cleanup Day

February 18, 2025 • Multiple Beaches

Make a difference while connecting with the BeachEra AU community at our quarterly Coastal Cleanup Day. We're coordinating simultaneous cleanups at five Australian beaches, including Bondi, Manly, Byron Bay, Noosa, and St. Kilda. Participants will receive a limited-edition BeachEra AU sustainable t-shirt, reusable cleanup tools, and refreshments. Following the cleanup, join us for a beachside yoga session and networking lunch with like-minded ocean advocates. All collected plastics will be sorted for recycling into future BeachEra AU products.

Sustainable Fashion Workshop

Upcycled Beach Fashion Workshop

March 22, 2025 • BeachEra AU Flagship Store

Learn the art of transforming beach waste into stylish accessories in this hands-on workshop led by our design team. Participants will create their own beach bag using recovered ocean plastics and natural materials. The workshop includes all necessary materials, expert guidance from our sustainability lead, and light refreshments. You'll leave with your handmade creation, a deeper understanding of circular fashion, and exclusive discounts on our sustainable collection. Space is limited to ensure personalized instruction, so early registration is recommended.

Our Impact Projects

How we're making a difference beyond fashion

Reef Restoration Initiative

Reef Restoration Initiative

Our flagship environmental project supports coral restoration along the Great Barrier Reef. In partnership with marine biologists from James Cook University, we've established coral nurseries that cultivate heat-resistant coral species. Our funding has enabled the planting of over 5,000 coral fragments since 2023, creating new habitats for marine life and strengthening reef resilience against climate change. Each purchase from our Oceanic Blue collection directly contributes to this ongoing restoration work, with monthly progress reports shared on our sustainability portal.

65%

65% toward 2025 planting goal

Beach Access Program

Inclusive Beach Access Program

We believe everyone deserves to enjoy Australia's beautiful beaches. Our Inclusive Beach Access Program works with local councils to install and maintain beach accessibility mats and specialized beach wheelchairs at popular coastal destinations. Since launching in 2024, we've helped establish accessible beach points at eight locations across three states, with plans to expand to five more beaches by the end of 2025. This initiative complements our adaptive beachwear line, reflecting our holistic approach to beach inclusivity.

40%

40% toward 2025 accessibility goal

Youth Ocean Advocates Program

Youth Ocean Advocates

Investing in the next generation of environmental stewards, our Youth Ocean Advocates program provides environmental education and leadership training to Australian high school students. The year-long program includes monthly workshops on marine conservation, sustainable fashion, and community organizing, culminating in student-led impact projects. Our team of educators and environmental scientists mentors participants throughout their journey, with outstanding students eligible for our university scholarship program focusing on environmental studies and sustainable design.

85%

85% toward 2025 student enrollment goal

Behind the Scenes

The people and processes that bring BeachEra AU to life

Our Design Process

Every BeachEra AU collection begins with our design team's immersion in the Australian coastal landscape. From sketching on the shores of remote beaches to collaborating with indigenous artists for authentic patterns, we draw inspiration directly from the environments we aim to celebrate and protect. Our design studio in Bondi uses advanced 3D modeling to minimize fabric waste during development, and each prototype undergoes rigorous testing in real beach conditions before moving to production. This meticulous approach ensures that every piece not only looks beautiful but performs exceptionally in coastal environments.

Artisanal Partnerships

While innovation drives our designs, we maintain a deep respect for traditional craftsmanship. We partner with local artisans along Australia's coast, incorporating their specialized techniques into selected pieces that tell a story of place and tradition. From hand-blocked prints created by artists in Byron Bay to shell embellishments crafted by indigenous communities in the Northern Territory, these collaborations add unique character to our collections while supporting traditional craft economies. Each artisanal piece comes with a card detailing the maker's story and the significance of their technique.

BeachEra AU design studio

Meet Our Team

The BeachEra AU team brings together diverse talents united by a passion for the Australian coast. Our founder, Emma Waterfield, established the brand after 15 years in sustainable textile development, while our head designer, Kai Nguyen, brings experience from premium international swimwear brands. Our sustainability director, Dr. Leila Santos, left marine biology research to drive our environmental initiatives, ensuring scientific rigor in our conservation claims. From our retail staff to our warehouse team, every member contributes to our coastal conservation efforts through regular volunteer days and professional development in sustainability practices.

Meet The Full Team

Get in Touch

We'd love to hear from you

Visit Our Flagship Store

Experience the full BeachEra AU collection at our flagship store in Bondi Beach. Our knowledgeable staff can help you find the perfect pieces for your coastal lifestyle, and you can learn more about our sustainability initiatives through interactive displays throughout the store.

Address: 75 Bondi Road, Bondi Beach, NSW 2026, Australia

Phone: +61 2 8091 4720

Email: [email protected]

Hours: Monday-Saturday: 9am-6pm, Sunday: 10am-4pm

Stockists

BeachEra AU is available at select retailers across Australia. Contact us to find your nearest stockist or inquire about wholesale opportunities for your boutique.

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