Privacy Policy

Last Updated: April 15, 2025

1. Introduction

Welcome to BeachEra AU ("we," "our," or "us"). We are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or make purchases from our store located at 75 Bondi Road, Bondi Beach, NSW 2026, Australia.

By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with the practices described in this policy, please do not use our website or services.

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you voluntarily provide to us when you:

• Create an account or profile
• Make a purchase
• Sign up for our newsletter
• Participate in surveys, contests, or promotions
• Contact our customer service team
• Register for events or workshops

This information may include your name, email address, postal address, phone number, payment information, and any other information you choose to provide.

2.2 Information We Collect Automatically

When you visit our website, we automatically collect certain information about your device and your interaction with our website. This information may include:

• IP address and device identifiers
• Browser type and version
• Operating system
• Pages visited and time spent on those pages
• Referral sources
• Location information
• Other usage data

2.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small text files that are stored on your device when you visit a website. They help us provide and improve our services by, for example, remembering your preferences, analyzing how our website is used, and personalizing content.

You can control cookies through your browser settings and other tools. However, disabling cookies may limit your ability to use some features of our website.

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Provide, maintain, and improve our services
• Process transactions and fulfill orders
• Send order confirmations and updates
• Respond to your inquiries and provide customer support
• Send promotional materials, newsletters, and other communications
• Conduct research and analyze website usage
• Personalize your experience on our website
• Protect against fraud and unauthorized transactions
• Comply with legal obligations
• Enforce our terms and conditions

4. How We Share Your Information

We may share your information with:

• Service Providers: Third-party companies that perform services on our behalf, such as payment processing, shipping, data analysis, email delivery, and customer service.
• Business Partners: Trusted companies with whom we collaborate on products, services, or promotions.
• Legal Authorities: Law enforcement or other government entities when required by law or to protect our rights or the rights of others.
• Business Transfers: In connection with a merger, acquisition, or sale of all or part of our assets.

We do not sell your personal information to third parties for their marketing purposes without your explicit consent.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, or to resolve disputes.

6. Data Security

We implement appropriate security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access to your personal information
• Correction of inaccurate or incomplete information
• Deletion of your personal information
• Restriction or objection to processing
• Data portability
• Withdrawal of consent

To exercise these rights, please contact us using the information provided at the end of this policy. Please note that some of these rights may be limited where we have compelling legitimate grounds or legal obligations to process your personal information.

7.1 Marketing Communications

You can opt out of receiving marketing communications from us by following the unsubscribe instructions included in our emails or contacting us directly. Even if you opt out, we may still send you non-promotional communications, such as those related to your account or ongoing business relations.

8. Children's Privacy

Our website and services are not directed to children under 16 years of age, and we do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child under 16, please contact us immediately.

9. International Transfers

Your information may be transferred to and processed in countries other than your country of residence, including Australia and other countries where we operate or have service providers. These countries may have different data protection laws than your country. When we transfer your information, we use appropriate safeguards in accordance with applicable law.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and will be effective as soon as it is accessible. We encourage you to review this Privacy Policy regularly to stay informed about our information practices.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: